Mejuri Williamsburg

The collaboration with Mejuri commenced as a project aimed at redefining the global retail direction and strategy for their stores. This involved implementing design updates to the interior encompassing materials, lighting, furnishings, and fixtures, along with considerations for tiering, design approach, and community connection or storytelling.

Once the global retail strategy and direction were established, I collaborated with the team to design and develop their upcoming new sites. This involved spatial planning, as well as research and design development, with a specific emphasis on community and conveying localised storytelling through materials and design.

For the Williamsburg site, the back wall design pays homage to the iconic architectural styles of New York City and its boroughs, featuring high gloss subway tiling and decorative columns. The lighting incorporates a modern interpretation inspired by iconic styles from the 1920s.